⁠Visual Identity for Boston Badminton

バドミントン場のアイデンティティー

⁠—CLIENT⁠—

Boston Badminton, Boston, UNITED STATES.

⁠—CREDITS⁠—

Julien Butterlin

⁠—ROLE—

Branding and Graphic Design

Visual identity and branding for a badminton club located in Boston. Badminton is a speed game with shuttlecocks reaching speeds up to 320 km/h when they come off the racket’s strings. To showcase the excitement of the games, a vibrant red color was selected for the logo. The diagonal of the shuttlecock/racket tandem in the logo highlights the speed at which the game is played. The shuttlecock’s head and feather shapes are reiterated in the business cards and letterhead through the use of die cut.